project report zomato
Here's a comprehensive Project Report on Zomato, which you can use for academic or business purposes. The report covers Zomato's background, business model, financials, marketing strategy, and SWOT analysis.
Let me know if you want it in a Word, PDF, or editable Google Docs format.
📘 Project Report on Zomato
1. Introduction
Zomato is a leading online food delivery and restaurant discovery platform based in India. Founded in 2008 by Deepinder Goyal and Pankaj Chaddah, Zomato has evolved from a simple restaurant listing website to a full-fledged food services platform that includes food delivery, table reservations, restaurant reviews, and more. It operates in multiple countries and is one of the top players in India’s online food delivery market alongside Swiggy.
2. Objectives of the Study
To understand Zomato’s business model.
To analyze its financial performance.
To examine its marketing strategies.
To evaluate its strengths, weaknesses, opportunities, and threats.
To assess Zomato's growth and challenges post-IPO.
3. Company Profile
Particulars Details
Name Zomato Limited
Founded 2008
Founders Deepinder Goyal, Pankaj Chaddah
Headquarters Gurugram, Haryana, India
CEO (as of 2025) Deepinder Goyal
Industry Food Delivery, Technology
Services Offered Food delivery, Restaurant listings, Zomato Gold, Hyperpure (B2B)
Website www.zomato.com
4. Business Model of Zomato
Zomato operates on a platform-based business model connecting customers, restaurants, and delivery partners.
Revenue Streams:
Food Delivery: Commission from restaurants + delivery charges.
Zomato Gold/Zomato Pro: Subscription-based model offering discounts.
Restaurant Advertising: Restaurants pay for better visibility.
Hyperpure: Supplies fresh ingredients to restaurants.
Dining Out & Table Booking: Partnerships and commissions.
5. Financial Performance (as of FY 2024)
Metric FY 2023 FY 2024
Revenue ₹7,079 crore ₹10,000+ crore*
Net Profit / (Loss) ₹(971) crore ₹250+ crore (approx.)*
EBITDA Margin -7% Positive (Q1 FY25)*
Active Monthly Users ~80 million ~100 million
Delivery Orders/Day ~1.5 million ~2 million
*Note: FY24 data is indicative; exact values may vary.
6. Marketing Strategy
Zomato is known for its quirky, witty, and relatable digital marketing, especially on platforms like Instagram and X (formerly Twitter). Its marketing strategy includes:
Social Media Marketing: Memes, trends, moment marketing.
Performance Marketing: App installs, retargeting ads.
Influencer Collaborations: Partnering with food bloggers.
Email & Push Notifications: Personalized and humorous.
Brand Campaigns: “Zomato Instant,” “Har Customer Hai Star.”
7. SWOT Analysis
Strengths:
Strong brand recognition in India.
Large delivery network and user base.
Innovative marketing and tech-driven operations.
Weaknesses:
Thin profit margins.
High delivery costs and customer acquisition expenses.
Dependence on delivery partners.
Opportunities:
Tier 2 and Tier 3 city expansion.
Cloud kitchens and grocery delivery (Blinkit).
International market re-entry.
Threats:
Intense competition (Swiggy, ONDC, Amazon Foods).
Regulatory challenges in labor and pricing.
Changing customer loyalty.
8. Zomato & Blinkit (Grocery Delivery)
Zomato acquired Blinkit (formerly Grofers) in 2022 to enter the quick commerce segment. Blinkit delivers groceries and essentials within 10-15 minutes. This move diversifies Zomato’s offerings and boosts hyperlocal delivery capabilities.
9. Zomato IPO (2021)
Zomato went public in July 2021.
IPO Size: ₹9,375 crore.
Listed at a premium of 53% over the issue price.
First Indian unicorn to go public.
10. Recent Developments (2024–2025)
Achieved profitability in 2024 after multiple years of losses.
Blinkit growth contributing significantly to revenue.
Introduced drone delivery pilots.
Expanded sustainability initiatives in packaging.
11. Conclusion
Zomato has transformed the food delivery landscape in India. From a restaurant listing platform to a public company with a growing grocery arm, Zomato’s journey is marked by innovation, adaptability, and a strong consumer connection. Though profitability was a challenge, recent performance suggests that Zomato is on the path to becoming a sustainable and dominant player in India’s digital economy.
12. Bibliography / References
Zomato Annual Reports (2021–2024)
Zomato Investor Relations Website
Economic Times, Business Standard, TechCrunch
https://www.zomato.com
SEBI and NSE filings
✅ Next Steps
Would you like me to:
📄 Export this to Word or PDF?
📊 Add graphs/financial charts?
🧾 Include citations in APA/MLA format?
📌 Create a PowerPoint presentation from this?
